Communications Manager Media Planning Purchasing and Analyses Iselin United States of America

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As the Manager of Media Planning, Purchasing and Analyses, you will align with the US business strategy, the Siemens brand, and our communication goals to effectively plan and execute integrated paid media campaigns. You will manage the annual budget, work with the brand team and negotiate the best media rates for the purchase of advertising space for digital outlets, broadcast, print, radio (terrestrial and digital) and out of home. You will also be responsible for tracking and evaluating media performance to continuously optimize the plan. nRESPONSIBILITIESnnProduce comprehensive media plans for advertising campaigns from pre-defined communication objectives.nHandle the submission of media briefs and coordinate Request for Proposals with media partners across channels.nPut together corporate recommendation with select media partners that best suit the campaign objectives and target audience.nNegotiate with advertising sales agents to acquire cost-efficient and budget-conscious advertising space (including programmatic buying) and sponsorships, and media bundles which should include HIUs and first-to-market opportunities.nPrepare advertising schedules including the monthly update of flowchart.nExecute the media purchasing for the company.nContribute to ideas around the best way to communicate our message and assist in audience targeting initiatives.nWorks closely with cross-channel teams to develop and sync overall campaign strategy.nMaximize the reach by creating an effective method of setting up the paid media campaign in order to generate website visits, conversions and social engagements/interactions.nCoordinate production plans to ensure that deadlines are efficiently and consistently met from inception to implementation of advertisements.nWork with media partners to confirm proof of proper placements.nManage and implement measurement process to help evaluate performance and effectiveness of campaigns and to drive recommendations for optimization of current campaigns as well as future initiatives.nKeep everyone on task and media creative on deadline, handling the logistics and keeping all parties updated on the progress.nDevelop competitive spend reports as requested which include industry best practices and channel strategies.nEnsure media buys are brand safe and fraud safe using company’s preferred vendor Integral Ad Science (IAS). REQUIRED EXPERIENCE, SKILLS, EDUCATIONDeep and thorough understanding of the current media landscape, including all traditional and emerging media tactics. Proficient with Kantar and Nielsen intelligence solutions.nBachelor’s Degree required in Marketing/Communications or related field. n10 years relevant experience in planning/purchasing all media channels (i.e. Digital, Outdoor, Print, Radio). Media agency experience a plus.nExperience in managing self-service paid media platforms (i.e. Google Display Networks, Demand-side platform, Sprinklr, etc.)nIs self-motivated with a positive attitude and strong communications skillsnDeep knowledge of digital and social media best practices and coordination tools (i.e. Sprinklr, Trello)nExperience with advanced analytics and media reporting with knowledge of Google Analytics 360 and other measurement toolsnKnowledge of GDPR (General Data Protection Regulation)nn#LI-JT1nnOrganization: CommunicationsCompany: Siemens CorporationExperience Level: Experienced ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. 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